Earlier this month I was in Marks & Spencer and a Key Lime Pie caught my eye.
I can’t recall ever eating a Key Lime Pie before but I had seen Scott Greenfield twit (he does not tweet) about such pies. He is rather partial to them and sometimes waits by his mailbox for Key Lime Pie deliveries.
So I was tempted to purchase the Key Lime Pie from Marks & Spencer and sample this desert that our American cousins are more accustomed to. I quite liked it. Mrs BI, on the other hand, thought it a bit sickly.
What, you may ask, does this have to do with law firm marketing?
Well I think it perhaps demonstrates that by lawyers revealing a little bit about themselves in social media posts they are more likely to imprint themselves on your subconscious mind.
When I saw that Key Lime Pie on the shelf it was Scott Greenfield that came to mind. That evening when I tucked into the Pie it was again Scott Greenfield that came to mind. I tweeted to Scott: “Eating Key Lime Pie. You came to mind.” Scott responded “I do that to people.” I then sent Scott the tweet that was to inspire this blog post: “Your Key Lime Pie Law Marketing Strategy obviously works wonders.” Scott responded that this was AV rated:-
Well I think it warrants AV® Preeminent™. It has been said that 10% of your tweets should be personal/hobbies and that people will remember you for your personal interests (Source: Donna Seyle tweeting from the #mylegal Conference – 21 October 2010).
I think this is very true. When I met Joanna Goodman for the first time she started chatting to me about my tango dancing. She knew about this from my tweets. When I met Paul Hajek for the first time I asked him how his holiday to Croatia was. I knew from his tweets that he had recently returned from holidaying in Croatia. The other night when walking home from my local train station I saw a fox and thought of Victoria Moffat. She mentioned a few days ago in a tweet having seen a fox from a train. Whenever I drink Rioja then Charon QC springs to mind. If it is a cocktail, or indeed mention of Winston Churchill, then Chris Sherliker is there. When the sun shines then I know that the weather in Langside is matching ‘sunny Partick‘ where Michelle Hynes stays.
By placing themselves in my mind when least expected these lawyers are (probably without realising it) achieving much more in marketing themselves by those personal tweets than the many lawyers on Twitter who are holding back on revealing any personal information. The lawyers that achieve that top of mind awareness on a regular basis are more likely to be top of mind the day I need to seek their advice or make a referral to them.
What do you think?
Have you experienced the Key Lime Pie effect? Should lawyers reveal a little bit about their personal self on Twitter? Where do you draw the line? Can a Key Lime Pie Law Firm Marketing Strategy result in business for lawyers or will it just be Marks & Spencer who will benefit from it?