Archive For The “Marketing” Category

Rainmakers and Trailblazers – Reviewed

By | March 14, 2015

… Rainmakers and Trailblazers by Kim Tasso claims in the introduction to provide:- “step-by-step, pragmatic advice to what an individual lawyer (senior or junior, serving commercial or consumer markets) might do to get started in business development or in specific business development situations.” Kim does not disappoint and you do get exactly what it says […]

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The Time Blawg – Two Years On (Part 1: Social Media)

By | January 3, 2013

… On 1 January 2011, The Time Blawg materialised. One year ago I looked back at the first year of The Time Blawg – One Year On. Today I will look back at what went on during the second year of The Time Blawg with specific reference to Social Media and give my thoughts on […]

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QualitySolicitors in Scotland

By | May 22, 2012

… This month the Journal of the Law Society of Scotland is contained within a pink and black wrapper announcing that “QualitySolicitors comes to Scotland”. Apparently, QualitySolicitors are “currently selecting Partner Firms ahead of a summer launch of the brand in Scotland”. QualitySolicitors have of course already been here before. My firm, Inksters, was the […]

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QualitySolicitors TV Adverts and The Apprentice

By | April 9, 2012

… QualitySolicitors recently launched their new ‘John Lewis style’ TV advert during the ‘Dancing on Ice’ final. This is part of a £15 million advertising campaign following Palamon Capital Partners investing a ‘significant’ sum of private equity in QualitySolicitors that saw it gain a majority shareholding in the company. There has been a fair bit […]

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Dubrovnik, Ice Cream and Lawyers

By | October 1, 2011

… I recently returned to Dubrovnik. It was 24 years ago that I last visited this Croatian (then Yugoslavian) city. I couldn’t remember a great deal about Dubrovnik. I had an image of the city itself and that had not changed as my wife and I walked the city walls. 24 years ago I was […]

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The Elephant in the #LawBlogs Room

By | June 4, 2011

… I had the pleasure of attending the second #lawblogs event in London on 19th May. The event has, not surprisingly, already been covered in blog posts by other attendees. The ones I have picked up on (there may be others) are:- Michael Scutt: The Future of Legal Blogging Dylan White: A tree in the […]

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Do Clients search for a Lawyer?

By | May 14, 2011

… This afternoon I had an interesting exchange on Twitter with Jon Busby of Legal 2.0 regarding how important blogs and websites are to lawyers. Jon considers that they may not be that important in finding new clients. Jon recently blogged about the possibility of his butcher, Charlie, writing a blog:- As a consumer I […]

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Key Lime Pie Law Firm Marketing Strategy

By | April 20, 2011

… Earlier this month I was in Marks & Spencer and a Key Lime Pie caught my eye. I can’t recall ever eating a Key Lime Pie before but I had seen Scott Greenfield twit (he does not tweet) about such pies. He is rather partial to them and sometimes waits by his mailbox for […]

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