Travels through the Blawgosphere #1 (Innovation in Law)

Dr Who and his Sonic Screwdriver

How would I cope without my Sonic Screwdriver?

In my last post I announced that I planned a new series: Travels through the Blawgosphere. Well here it begins with Episode #1. The theme of this first Episode is Innovation in legal practice.

Where better to start on Innovation and the law than with a blog post by Stephen Allen aka LexFuturus. Stephen only started blogging at LexFuturus on 23 March 2012 but he has already blogged 30 posts and has fast become one of my favourite blawgers. He warns that his blog may contain satire. It does and is all the better for it.

Muckle Neep

What a Neep!

For the purposes of this journey into the Blawgosphere the post we are going to look at is ‘Too much turnip can be a turn-off!‘ Stephen takes Tolstoy’s story of an enormous turnip (or “da muckle neep” as I would call it) being pulled from the earth showing that anything can be achieved through teamwork but says that his own view on it was that the farmer, having had his fill of neeps, decided to grow carrots the following year. Stephen compares innovation in law to innovation in farming – “it requires forward planning, lateral thinking and a certain amount of courage”. Stephen goes on to tell us:-

It also requires delivery.  Innovation unimplemented is merely an idea and ideas will not make you more attractive to your customers.  Those wanting carrots won’t buy turnip on the basis you thought about growing carrots.

The key is to understand what the market needs to assess the options for delivering it and to select the right seeds of innovation to plant well – don’t be afraid to reject the weak or unsuitable.  Once planted then tend to them, support them, nuture them and, eventually, harvest them.

One last thing, size isn’t everything – as our turnip farmer found out.  Customers don’t care about your economies of scale, getting bigger is neither innovative nor a substitute for innovation.  What customers really want is choice, those that innovate to deliver genuine choice will not just survive but will prosper.

Stephen’s post, as he tells us, was inspired by a Twitter debate between him, myself, Jon Harman, LawSync and Mark Smith. That started with the question: “What should drive innovation? Customer need? Opportunity provided by IT?” Discussion ensued around Steve Jobs and Henry Ford and then we had this video via Jon Harman:-

That was the spark that resulted in Stephen blogging about neeps. Twitter does this. Several of my blog posts have been inspired by Twitter exchanges.

Then, in turn, Stephen’s blog post got Jon Busby blogging (not that Jon needs much encouragement) at Legal 2.0. Jon’s add:-

There is a forgotten part of innovation that I don’t think sits well with the current lawyer culture. I think it partly explains why lawyers aren’t that innovative.

Innovation is not a turn key, a mouse click, a download or push button.

Innovation is many, many things but for me, (and after all this is my site), it is vision.

Jon goes on to point out:-

I said partly responsibility for lack of innovation.

What people forget when talking about change and innovation is that to change you have to see a clear value for doing it.

I don’t think lawyers have seen that value yet.

That does not mean that they never will.

Jon is right. On the whole lawyers don’t have vision (or if they do they don’t see the vision through) and don’t see the value in innovating (or if they do, again, they don’t see the potential vision through to create the value). That brings us back to Stephen Allen and his comments on unimplemented innovation. One of the problems I see with lawyers innovating is the partnership model. Whilst firm’s could delegate innovation to a ‘Director of Innovation’ (Stephen Allen is one, perhaps the only one, of those) they invariably stifle innovation by giving all partners a say. Thus you have ‘innovation’ by committee resulting in the likes of ‘camel’ computing as highlighted in my post on Lex2012.

Right, back in the police box, and a trip across the pond to see what they are up to in the USA. Hat tip to Nicole Black who tweeted a link to this post: ‘Tim Hwang Isn’t A Lawyer, But He Plays One Online‘. Tim Hwang founded faux-law firm Robot Robot & Hwang in 2010 as “a legal startup” having a single human partner. While the site is a joke, Hwang’s declared mission – opening new opportunities for experimentation in the practice of law – is sincere. Tim explains:-

One thing that got me intrigued about law was that industry-wide it has the same kind of structure as older industries that have been disrupted by technology: a small class of people that’s based on control of information, protected by regulations. Law hasn’t had its Napster moment yet, though everyone recognizes it’s an incredibly inefficient structure now and the legal profession is in incredible disarray. Part of it is because the industry hasn’t been innovative – not just in training lawyers but in practice. Lawyers tend to be sort of tech-adverse – I hear lots of stories like this one about the partner at a firm who gets his emails printed, writes responses in longhand, and has his secretary type the replies.

It will be interesting to keep an eye on Robot Robot & Hwang and see what innovations emerge. I reckon there is a good chance as Tim clearly has the vision and sees the value. Furthermore he is unlikely to be deterred by his two partners, Robot & Robot!

Two law firm partners - Robot and Robot

Have you seen Hwang, R2D2?

Back in the UK, another Tim with his eye on innovation is Tim Bratton aka Legal Brat. Tim’s post on ‘See Saw Commercial Law‘ looks at the increase in in-house lawyers and the corresponding decrease in instructions to out-house lawyers. Tim comments:-

Firms who are serious about the long-term future of their commercial practices need to incentivise portions of their partnership to think innovatively in these changing times.  Because if the entire partnership remains incentivised to keep on billing for this year’s targets, then we have a turkeys’ voting for Christmas scenario for any partner who goes out on a limb in the way I’m suggesting.  Point is, law firms incentivise their staff for the here and now.  Not for the there and future.

Due to the growth in numbers and excellence in the in-house side of the profession, without a sea change in product offerings the seesaw will continue to tip and commercial teams in law firms will continue to become the ever poorer cousins of the corporate powerhouse departments.  They will be stuck at the top of the seesaw, unable to get off without jumping.  The landing may not be soft if their corporate law colleagues do not feel like catching them.

Another area to watch. Will those firms heed Tim’s advice or will they continue to concentrate on the here and now rather than the there and future?

I will finish up this set of travels through the blawgosphere with a visit back to the USA and to the Philly Law Blog run by Fishtown lawyers Jordan Rushie and Leo Mulvihill. In a recent post ‘How to Build the Practice of Your Dreams – Listen to George Harrison, Not Rachel Rodgers‘ Jordan Rushie reckons building a law firm is more about hard graft and money than technology and being ‘virtual’. Jordan admits getting some ideas from Rachel Rodgers to implement in his “own physical, as in, not virtual, practice”. But Jordan gives us some home truths:-

Starting a law practice is much more difficult than firing up your laptop, moving to an exotic location, throwing up a cool website, and letting the dollars roll in because you’ve got “Esq.” next to your name. When your name is on the door, you’re responsible for everything that happens. Even if it’s inconvenient, not fun, and will totally ruin your weekend. (which would be like, such a bummer). You don’t just wake up a good lawyer, either – it takes years of dedication to the practice and personal sacrifice.

I agree with Jordan. Technology does not make a lawyer but a lawyer and their clients might well benefit from a bit of technology. This the Fishtown lawyers realise with Leo having succumbed to the lure of an iPad. Not even I have done that yet! I am waiting patiently for my Windows 8 tablet and, in the meantime, am quite happy with my Windows 7 netbook and my Windows phone ;-)

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